Revolutionizing Customer Support with AI: The Capacity Way

Doug Tolley • March 25, 2024

Transforming Engagement and Efficiency in the Digital Era

We have probably all heard the phrase, "Insanity is doing the same thing over and over again and expecting different results." While the origins of this quote are widely debated, it has been attributed to many, including Albert Einstein, Alcoholics Anonymous, Max Nordau, George Bernard Shaw, John Larroquette, and many others. Regardless of who said it, we can all relate to the futility of doing something over and over and not changing how we approach the situation.

This concept came to mind when I was introduced to an automated customer support tool named Capacity (www.capacity.com). Imagine an artificial intelligence engine that observes and learns from your customer service agents as they manage inquiries. This AI would absorb how agents handle interactions, identify the correct responses, and then use this knowledge to autonomously address similar questions in the future, reducing the need for direct agent intervention. Capacity offers a promising escape for those feeling trapped in the cycle of conventional customer and employee support operations.


Diving into Capacity: A Closer Look

Description of Services

Capacity stands out as a support automation platform designed to significantly deflect tickets, emails, and phone calls through the power of AI. Boasting a deflection rate of over 90%, Capacity reduces support costs for internal and customer service applications and seamlessly integrates with more than 200 third-party applications. This facilitates teams in delivering their best work across various communication channels such as the web, SMS, voice, text, and social media.

What Sets Capacity Apart?

At its core, Capacity is an AI-first platform that empowers companies to dramatically reduce support costs with a self-service deflection rate of over 90%. In scenarios where deflection isn't possible, Capacity assists agents in finding the correct answers promptly. Moreover, the platform enables proactive customer engagement through targeted campaigns and workflows, enhancing the overall customer experience.


Five Key Takeaways About Capacity

  1. Dual Support Function: Capacity serves both external customers and internal teams, offering self-service options to deflect common questions or intelligently routing more complex queries to the appropriate agent.
  2. Knowledge Base Integration: Once Capacity addresses a new question, the solution is added to its expansive knowledge base, enabling the platform to answer that query in future interactions autonomously.
  3. Extensive Third-Party Integrations: With over 200 third-party app integrations, Capacity is highly versatile, supporting a wide range of applications across sales, marketing, customer care, and productivity tools.
  4. User-Friendly Platform: Capacity's low-code/no-code platform demystifies the creation of new support experiences, making them accessible to users without extensive technical knowledge.
  5. Multichannel Support: Capacity's ability to operate across various communication channels—including the web, SMS, voice, email, and social media—ensures a comprehensive support ecosystem.


Transformative Impact: Real-World Success Stories

  • West Community Credit Union (WCCU): Challenged by a deluge of website inquiries, WCCU sought a robust self-service support solution. Implementing Capacity's Web Concierge support bot led to a 20% reduction in phone expenses, a 10-point rise in their net promoter score, and a 40% growth in membership without the need for additional support staff.
  • Sono Bello: With the detrimental effects of appointment no-shows on revenue, Sono Bello leveraged Capacity's SMS service for appointment reminders. This strategic move resulted in a 9% increase in appointment show rates, increasing monthly revenue by $1.5 million.


In an era where efficiency and innovation are paramount, Capacity offers a groundbreaking solution to the perennial challenges of customer support. By leveraging AI to enhance the efficiency of support services, Capacity optimizes operational costs and elevates the customer experience to new heights. Whether it's through deflecting routine inquiries or facilitating complex problem-solving, Capacity redefines the landscape of customer support, making it an indispensable tool for businesses looking to thrive in the digital age.


To learn more about Capacity, reach out to Doug Tolley at (801) 992-1683 or dtolley@xcv.partners.

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